Showcased below is a project created that was assigned during my Branding class that I took in Spring 2022. I and my classmates were assigned to create brand identities and product designs for mock clients. Tee first assignment that was given to us took a total of two months, including creating a logo and branding system. Shown below is what was called the RUSH project After which focused on a creating logo and packaging system for a K-Cup Keurig line. Unlike having a two month deadline, my classmates and I were tasked to create this system in one week.
I designed the Tanjan Hot Cocoa line through inspiration of typography and color schemes used in 1960s graphic design, as well as that of Japanese Tonkusatsu merchandising and advertisements. This fictional coca company was created to sell products aimed to calm the chaos in our own lives.
